I'm Roni - a Product Designer focused on turning complex logic into simple interactions.

After nearly 15 years leading design at high-growth startups like Firmbase and Cyber Intelligence, plus scaling systems at monday.com and Viber, I've transitioned into independent practice. I partner with founders to build products that aren't just 'pretty' - they're functional assets that evolve with the business.

When I'm not building product systems, I'm navigating the joyful chaos of motherhood, brainstorming new projects with my husband, or planning our next winter getaway. I bring the same practical, no-nonsense approach to everything I do.